RIBO GROUP

RIBO GROUP adheres to the core value proposition of "Creativity Drives Future" and envisions becoming an extraordinary creative asset management group. By continuously integrating vast cultural, artistic, creative, and talent resources, the group leverages its competitive advantages in fashion culture and artistic innovation. With a solid industrial ecosystem built on design and R&D, lean manufacturing, and omnichannel marketing, it is committed to sustainably creating a beautiful life of refined, attainable elegance for consumers.

broadcast, launched in 1999, stands as one of China's pioneering truly original urban womenswear brands. The brand has consistently drawn inspiration from the image of the authentic, poised, and contemporary woman—a muse that reflects a state of ease rooted in self-awareness. This wisdom and sense of freedom define not only where broadcast stands today but also mark the starting point for its next journey.

broadcute, the group's children's wear line, originates from the belief that "Giving knows no size." Guided by the aesthetic philosophy that "a kind heart is the most beautiful garment," the brand encourages children to understand that true beauty lies not only in appearance but also in the heartfelt act of caring for and helping others.

BO explores the relationship between people and the world. It seeks a balance between the city and nature, the rational and the sensory—portraying a state of being rooted in the land while living in the city. Through texture and tactility, BO returns clothing to a more authentic and natural state, allowing it to connect the body with time and everyday life. BO does not define a style, but shapes a way of living between the urban and the natural.

RIBO GROUP official website: https://www.ribo-group.com/